The recent U-turn in Lynx’s brand strategy, as seen in their ‘Is it ok for guys…?’ campaign, is a stark reminder of how strategy has to be agile to keep brands relevant to consumers…
We take a look at how brands are increasingly looking to reduce food waste leading to NPD with a real social agenda at its heart…
Rather than perpetuating the brand’s body positive image, Dove’s new Body Shaped shower gel bottles fail to understand real consumer needs.
With the slogan ‘it’s time for a new kind of bank’, Monzo is taking a fresh perspective on the traditional (and very outdated) banking experience…
Toblerone has changed its signature chocolate bar shape and British consumers are in uproar…
With its new Experimental Series launching in November, Glenfiddich is taking the first pioneering step into a brave new age for whisky…
With this year marking the 100th anniversary of his birthday, Roald Dahl exemplifies how heritage brands can continue to offer a magical experience, long after they have been established…
Watch out Pimm’s, there’s a new kid on the block taking the nation by storm… the Aperol Spritz.
In the modern world, the charity sector has become a saturated market place.
Retail is not just like theatre. It is theatre.
How heavily are brand perceptions damaged by sale-time delirium?
Stylist has become somewhat of a media phenomenon with a loyal following and for good reason.
Looking back to move forwards. Can a return to heritage help to reinvigorate your brand?
What can be gleaned from the collective intuition of social media users?
Trust. A huge word in branding. If you don’t have it, then you want it. Just look at all the brands in the finance industry. But how much is it really worth today?
Bob was privileged to be asked to share his extensive, Banking and Customer Experience knowledge at The London School of Retail Banking.
This summer’s Herd Bash saw us on the green and at the races, with mixed results.
Has the latest Wine Gums product lost the brand’s charm?
Transforming a product without changing the product at all.
Whose responsibility is it to ensure packaging doesn’t become landfill?
Is the hangover setting in for BrewDog? How far can the brand stretch before they become everything they stand against?
Quality is Cheap!
From frumpy to fabulous.
How consistent passion and purpose is the way to become, stay and always remain a top brand.