challenge.

Crosta & Mollica wanted to drive growth and distribution, but needed a distinctive tone of voice to differentiate against private label who were quick to copy product formats.

 

approach. 

We developed a clear brand strategy and creative idea around ‘Modern Italian’, focused on celebrating the brand’s authentically Italian products presented in a bold, contemporary way.

 

results.

The new strategic direction and creative application has helped Crosta & Mollica to use its bold, vivacious personality to stand out and forge a stronger connection with food lovers who share their belief in great quality food and the joy it brings.

back to work