Nutraformis are a start up with big ambitions. They want to revolutionise the beauty supplement market with a new liquid health solution and needed help to launch it under their lead brand, LQ.
We developed a challenger brand strategy for LQ, positioning it as a faster, more effective way for the body to absorb key nutrients. We helped to write and deliver customer presentations, run ethnographic trials and drive the creative development.
The strategic foundation we laid helped Nutraformis to raise funding for marketing support and LQ is now being sold in Boots, Holland & Barrett and other leading retailers.
“Elephants were invaluable in shaping the brand strategy and gave us the help and tools we needed to establish the LQ brand.” Paul Davison, Director Nutraformis