challenge.

Whilst the RNLI has a strong supporter base around the coast, they needed to connect with others inland and from younger lifestages, looking for fundraising initiatives that would future-proof their organisation.

 

our approach.

Through ethnographic research we helped the RNLI to understand their audience, developing personas to bring them to life and enable more accurate targeting. We then ran Co-Creation groups to build ideas collaboratively with supporters and identify new opportunities.

 

results.

The innovation pipeline has already launched a number of initiatives, helping transform perceptions of the organisation. From a partnership with Cornish clothing brand Finisterre, to the recent Sandstorm Challenge, a beach based assault course – the initiatives are a radical shift from historic fundraising, welcoming in younger supporters who share a love of life and the great outdoors.

back to work