challenge.

Weight Watchers needed help in clarifying what the brand should stand for in the context of new breakthrough nutritional science.

 

our approach.

By involving scientists, members, programme leaders and the global management team, we combined powerful insights with cutting edge technology to create the most flexible, tailored programme yet.

 

results.

The “ProPoints” programme resulted in 25% growth across six European markets and evolved into the “SmartPoints” of today.

back to work